1. Who We Are
This Privacy Policy is issued by 777cb ("777cb", "we", "us", "our"), the operator of the online casino and sports betting platform accessible at 777cb.asia. 777cb acts as the data controller in respect of personal data collected from users ("you", "player", "account holder") in connection with the use of the platform and its related services.
This Policy applies to all personal data processed by 777cb in connection with account registration, identity verification (KYC), payment processing, gameplay, customer support, and marketing communications. It should be read alongside our Terms & Conditions and our Responsible Gaming policy.
2. Personal Data We Collect
777cb collects the following categories of personal data, depending on the nature of your interaction with the platform:
Identity Data
- Full legal name as it appears on your government-issued identification document.
- Date of birth (for age verification purposes).
- National identification number (CNIC for Pakistani nationals).
- Scanned or photographed copies of identity documents submitted during KYC verification.
- Selfie or video footage submitted for biometric identity checks where required.
Contact Data
- Email address (used as primary account identifier and for communications).
- Mobile phone number (for two-factor authentication and account alerts).
- Residential address (for KYC and fraud prevention purposes).
Financial Data
- JazzCash or Easypaisa mobile wallet account details associated with your deposits and withdrawals.
- Bank account details (HBL, UBL, Meezan Bank, Bank Alfalah, or other bank transfers).
- Cryptocurrency wallet addresses used for USDT TRC20 transactions.
- E-wallet account details for Skrill or Neteller where applicable.
- Transaction history, including deposit amounts, withdrawal requests, and bonus credits.
Gaming & Behavioural Data
- Game session logs, bet history, wagering patterns, and win/loss records.
- Responsible gaming tool usage, including limit settings and self-exclusion requests.
- Customer support interaction records and correspondence.
Technical Data
- IP address and approximate geolocation derived from IP.
- Device type, operating system, browser version, and screen resolution.
- Session timestamps, login history, and platform navigation logs.
- Cookie identifiers and analytics event data (see Section 9).
3. How We Collect Personal Data
777cb collects personal data through the following mechanisms:
- Direct collection: Data you provide voluntarily during account registration, KYC document submission, payment method setup, customer support requests, or participation in promotions.
- Automated collection: Technical data collected automatically when you access the 777cb platform, including IP addresses, device fingerprints, and session data captured by our platform infrastructure.
- Third-party sources: Identity and fraud-risk data obtained from KYC verification service providers, payment processors, and fraud-detection systems where 777cb has a legitimate interest in verifying your identity or preventing financial crime.
4. Purposes of Processing
777cb processes personal data for the following purposes:
- Account management: Creating and maintaining your 777cb account, authenticating your identity at login, and providing access to the platform and its features.
- KYC and age verification: Verifying that you meet the 18+ age requirement and that your identity matches the payment methods you use, as required by applicable anti-money laundering and responsible gaming obligations.
- Payment processing: Processing deposits and withdrawals via JazzCash, Easypaisa, bank transfer, cryptocurrency, and e-wallet channels.
- Fraud prevention and security: Detecting and preventing unauthorised access, account takeover, money laundering, bonus abuse, and other fraudulent or prohibited activities.
- Responsible gaming: Monitoring gaming behaviour for indicators of problem gambling, administering player protection tools, and enforcing self-exclusion periods.
- Legal compliance: Meeting obligations under applicable anti-money laundering regulations, gaming regulations, and law enforcement requests.
- Service improvement: Analysing aggregated usage patterns to improve platform performance, game offerings, and user experience.
- Marketing communications: Sending promotional emails, bonus offers, and platform updates to users who have consented to receive marketing, or where 777cb has a legitimate interest in re-engaging existing players, subject to opt-out rights.
- Customer support: Responding to queries, complaints, and dispute resolution requests.
5. Legal Bases for Processing
777cb processes personal data on the following legal bases:
- Contract performance: Processing necessary to fulfil the contractual obligations set out in our Terms & Conditions, including account management, payment processing, and game provision.
- Legal obligation: Processing required to comply with KYC/AML regulations, age verification requirements, and responses to lawful requests from regulatory or law enforcement authorities.
- Legitimate interests: Fraud prevention, security monitoring, responsible gaming supervision, and analytics for service improvement, where these interests are not overridden by your fundamental rights and freedoms.
- Consent: Marketing communications, where we rely on your explicit consent. You may withdraw consent for marketing at any time without affecting the lawfulness of prior processing.
6. Data Sharing & Disclosure
777cb does not sell your personal data. We may share personal data with the following categories of recipients where necessary:
- KYC and identity verification providers: Third-party services that assist in verifying your identity and age against national identity databases and document authentication systems.
- Payment processors: JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, cryptocurrency network processors, Skrill, Neteller, and other financial institutions necessary to process your transactions.
- Fraud and risk management providers: Specialist services that analyse transaction patterns and behavioural signals to detect fraudulent activity.
- IT infrastructure and hosting providers: Cloud hosting, database, and content delivery services that store and process platform data on behalf of 777cb under data processing agreements.
- Regulatory and law enforcement authorities: Where 777cb is legally obliged to disclose information in response to a court order, regulatory investigation, or anti-money laundering reporting obligation.
- Business successors: In the event of a merger, acquisition, or sale of all or part of 777cb's business assets, personal data may be transferred to the acquiring entity, with appropriate notice provided to affected users.
All third parties with whom 777cb shares personal data are required to maintain appropriate technical and organisational security measures and to process data only for the purposes specified by 777cb.
7. International Data Transfers
777cb operates internationally and your personal data may be stored or processed in countries outside of Pakistan. Where personal data is transferred to a jurisdiction that does not provide an equivalent level of data protection, 777cb will ensure that appropriate safeguards are in place, including contractual protections and technical security measures, to protect your data to a standard at least equivalent to those applied within the platform's primary operating territory.
8. Data Retention
777cb retains personal data for as long as necessary to fulfil the purposes for which it was collected, subject to the following minimum retention periods:
- KYC and identity verification records: Retained for a minimum of five (5) years from the date of account closure, as required by applicable anti-money laundering regulations.
- Financial transaction records: Retained for a minimum of five (5) years from the date of the transaction.
- Game session and betting history: Retained for a minimum of three (3) years for dispute resolution and regulatory compliance purposes.
- Customer support correspondence: Retained for three (3) years from the date of last interaction.
- Marketing consent records: Retained for the duration of the account relationship and for a period following account closure sufficient to demonstrate consent history.
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with 777cb's data destruction procedures.
9. Cookies & Tracking Technologies
777cb uses cookies and similar tracking technologies on the platform for the following purposes:
- Essential cookies: Required for the platform to function, including session management, login persistence, and security token validation. These cannot be disabled without impairing basic platform functionality.
- Analytics cookies: Used to collect aggregated information about how users navigate the platform, which pages generate the most engagement, and how long sessions last. This data is used to improve platform performance and game selection.
- Fraud prevention cookies: Device fingerprinting and behavioural analytics cookies that assist in identifying suspicious account activity, bot traffic, and multiple-account creation attempts.
- Marketing cookies: Where you have consented to marketing, cookies may be used to personalise promotional content displayed within the platform.
You can manage non-essential cookie preferences through your browser settings. Disabling analytics or marketing cookies does not affect your ability to use core platform features. Note that disabling essential cookies will impair the functionality of the platform.
10. Security Measures
777cb implements appropriate technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration, and destruction, including:
- SSL/TLS encryption for all data transmitted between your browser and the 777cb platform.
- Encryption at rest for sensitive personal data and payment information stored on 777cb servers.
- Role-based access controls limiting staff access to personal data to those with a business need.
- Regular security assessments and penetration testing of platform infrastructure.
- Multi-factor authentication requirements for administrative access to systems containing personal data.
- Incident response procedures for detecting and responding to data breaches, including notification obligations where applicable.
Notwithstanding these measures, no internet transmission is entirely secure. You are responsible for maintaining the security of your account credentials and for promptly reporting any suspected unauthorised access to [email protected].
11. Your Data Protection Rights
Subject to applicable law, you hold the following rights in respect of your personal data processed by 777cb:
- Right of Access: To request a copy of all personal data 777cb holds about you (Subject Access Request).
- Right to Rectification: To request correction of inaccurate or incomplete personal data.
- Right to Erasure: To request deletion of your personal data, subject to legal retention obligations.
- Right to Restriction: To request that 777cb restrict processing of your personal data in certain circumstances (e.g., while a rectification request is pending).
- Right to Data Portability: To receive a copy of personal data you provided to 777cb in a structured, machine-readable format.
- Right to Object: To object to processing based on legitimate interests, including profiling for marketing purposes.
- Right to Withdraw Consent: Where processing is based on consent, to withdraw that consent at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, contact 777cb Data Protection at [email protected] from your registered email address. We will respond within 30 days of receipt of your request. Complex requests may take up to 60 days, in which case we will notify you of the extension and the reason for it.
12. Children's Privacy
The 777cb platform is strictly for adults aged 18 and over. 777cb does not knowingly collect personal data from persons under the age of 18. If we become aware that an account has been created by or for a minor, the account will be immediately suspended, all data associated with the underage user will be deleted in accordance with applicable law, and any balance will be forfeited.
If you believe a minor has created a 777cb account or has accessed the platform, please contact [email protected] immediately so that we can investigate and take appropriate action.
13. Changes to This Privacy Policy
777cb reserves the right to update or modify this Privacy Policy at any time. Material changes will be communicated to registered users via email notification or a prominent notice on the platform before the change takes effect. The date of the most recent revision is displayed at the top of this document.
Your continued use of the 777cb platform following the effective date of any revision constitutes your acceptance of the updated Privacy Policy. If you do not agree to a material change, you should close your account before the revision takes effect.
14. Contact & Complaints
For questions, requests, or complaints relating to this Privacy Policy or to 777cb's handling of your personal data, contact us at:
- Email: [email protected]
- Subject Line: Please include "Privacy Request" or "Data Protection" in the subject line to ensure prompt routing to the appropriate team.
- Response Time: We aim to acknowledge all privacy-related requests within 5 business days and to respond substantively within 30 days.
This Privacy Policy was last updated in June 2026 and supersedes all prior versions. It applies to all personal data collected by 777cb from the date of your account registration, regardless of when that registration occurred.